I stopped in at Progress Coffee this morning for a latte and a fruit cup with yogurt. Progress is one of my favorite East Side establishments. Their coffee is stellar, and they have a jalapeno breakfast biscuit that makes my mouth water just thinking about it.
While waiting for my coffee I looked down and noticed this, next to the trash can:
I have a compost pile at home, and I diligently save my egg shells and other leftovers for the pile. It’s good for the garden, and I feel better putting less waste in my garbage can and more directly back into the earth. Austin, which prides itself as a “green city”, has a great new recycling program, too, with large blue bins for each household where we can pitch all our glass, cardboard, cans, and paper, without having to sort it. I take for granted that businesses around Austin will provide both recycling and trash cans, and for the most part this is the case. But I have no expectation that they will provide me with a composting opportunity.
What can you do for your clients or customers that goes beyond their expectations? How can you provide a pleasant surprise?
